Which is not a consumer segment?
A. Demographics
B. Psychographics
C. Social Class
D. Geographic
Answer is C
Which is not an advertising goal?
A. To inform
B. To encourage action
C. To build brand image
D. To attract new creatives
answer is D
In the structure of an advertisement, which keeps customer interested in a short and simple way?
A. Subheadline
B. Amplification
C. Headline
D. Proof of claim
answer is C
Which of the following is a source of credibility?
A. Persuasivness
B. Expertise
C. Creativness
D. Variety
answer is B
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