questions for exam 2

Which is not a consumer segment?
A. Demographics
B. Psychographics
C. Social Class
D. Geographic

Answer is C

Which is not an advertising goal?
A. To inform
B. To encourage action
C. To build brand image
D. To attract new creatives

answer is D

In the structure of an advertisement, which keeps customer interested in a short and simple way?
A. Subheadline
B. Amplification
C. Headline
D. Proof of claim

answer is C

Which of the following is a source of credibility?
A. Persuasivness
B. Expertise
C. Creativness
D. Variety

answer is B