Exam 3 questions

Chapter 8

1. What does the media planner do?
A. Decides where and when to place ads
B. Gathers info about various media
C. Matches product with market
D. All of the above
answer: D

2. Recency Theory states:
A. People need to be exposed to ad three times for it to be effective
B. People are more likely to accept an ad if they've seen a similar one before
C. Consumer's attention is selective and they focus on individual needs and wants

answer C.

Chapter 9
1. What are Trade Contests?
A. Contest to see who trades the most between companies
B. Contest offered to customers to get them to buy items
C. Rewards given to sales people to achieve sales goals

answer: C

Chapter 10
1. True or False:
A premium is a price reduction offer to a customer
False, that is a coupon

Video:
What is the main problem with how much advertisers advertise?
A. People enjoy the new ads more
B. People focus on ads more intently
C. People form immunities against advertisments
answer: C

questions for exam 2

Which is not a consumer segment?
A. Demographics
B. Psychographics
C. Social Class
D. Geographic

Answer is C

Which is not an advertising goal?
A. To inform
B. To encourage action
C. To build brand image
D. To attract new creatives

answer is D

In the structure of an advertisement, which keeps customer interested in a short and simple way?
A. Subheadline
B. Amplification
C. Headline
D. Proof of claim

answer is C

Which of the following is a source of credibility?
A. Persuasivness
B. Expertise
C. Creativness
D. Variety

answer is B

Exam Questions

After looking through my notes, here are three questions I thought would be appropriate on our exam:

1. The communication process consists of these elements:
answer: Sender, Encoding, Transmission Device, Decoding, Receiver, and Feedback

2. The 4 P's of marketing..
answer: Price, Product, Place, Promotion

3. The difference in Standardization and Adaptation:
answer: Standardization standardizes products and messages across countries and Adaptation products are designed and adapted for different countries.

Goals

This is my first semester attending SIU. I am very excited to have moved on from John A. Logan and I'm looking forward to what lies ahead. My goals are pretty basic; I hope to attain good grades while learning in depth about different aspects of my major and minor (Public Relations and Marketing). I can already see how much more interesting college will be as I study classes based on my major and minor. I hope to learn things this semester I can use in other classes and in my career when I graduate in 2010. I'm looking forward to an intriguing and challenging semester at SIU.