Exam 3 questions

Chapter 8

1. What does the media planner do?
A. Decides where and when to place ads
B. Gathers info about various media
C. Matches product with market
D. All of the above
answer: D

2. Recency Theory states:
A. People need to be exposed to ad three times for it to be effective
B. People are more likely to accept an ad if they've seen a similar one before
C. Consumer's attention is selective and they focus on individual needs and wants

answer C.

Chapter 9
1. What are Trade Contests?
A. Contest to see who trades the most between companies
B. Contest offered to customers to get them to buy items
C. Rewards given to sales people to achieve sales goals

answer: C

Chapter 10
1. True or False:
A premium is a price reduction offer to a customer
False, that is a coupon

Video:
What is the main problem with how much advertisers advertise?
A. People enjoy the new ads more
B. People focus on ads more intently
C. People form immunities against advertisments
answer: C